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  • Writer's pictureDaniel Bigley

Exploring the Pros and Cons of Virtual Tours and Traditional Photography for Real Estate Marketing

Both virtual tours and traditional photography play essential roles in marketing real estate, each with its own set of advantages and limitations. Here's a comparison of the pros and cons of virtual tours and traditional photography for real estate.



  1. Immersive Experience - Virtual tours provide a more immersive experience, allowing potential buyers to virtually walk through a property and explore each room.

  2. Remote Viewing - Buyers can view the property remotely, which is especially beneficial for out-of-town clients, clients with unpredictable work schedules, or inclement weather. This expands the potential reach for your listings.

  3. Time Efficiency - Virtual tours save time for both Realtors and buyers. Prospective buyers can get a comprehensive feel for the property without physically visiting it.

  4. Competitive Edge - Offering virtual tours can give a competitive edge in a market where immersive online experiences are increasingly valued.

  5. Reduced Foot Traffic - Virtual tours can help filter out less interested buyers, reducing unnecessary foot traffic for in-person showings.


  1. Technical Barriers - Some potential buyers may face technical barriers or be uncomfortable with the virtual tour interface, limiting accessibility.

  2. Cost + Complexity - Creating high-quality virtual tours requires specialized equipment and software, which can be costly compared to traditional photography.

  3. Lack of Personal Touch - Virtual tours may lack the personal touch and emotional connection that can be established through an in-person showing, and even through traditional photography.

See an example of our 360 Virtual Tours below:




  1. Quick & Cost Effective - Traditional photography is often quicker and more cost-effective than producing virtual tours, making it more easily accessible for a wide range of properties.

  2. Widespread Familiarity - Traditional photography is simply widely accepted and understood.

  3. Easy to Share -High-quality property photos are easy to share across various marketing channels, including websites, and printed materials. A way around this is through custom property websites.

  4. Staging Opportunities - Traditional photography allows for meticulous staging and presentation of the property.

  5. Broader Reach - Traditional photos can be easily integrated into various marketing materials, expanding the reach of your listings.


  1. Limited Perspective - Traditional photography provides a fixed perspective and may not capture the flow and layout of a property as effectively as virtual tours.

  2. Less Engagement - Compared to virtual tours, traditional photos may offer less engagement and interaction for potential buyers.

The choice between virtual tours and traditional photography depends on factors such as property type, budget, target audience, and the desired level of engagement. In many cases, a combination of both approaches can be effective, providing potential buyers with a comprehensive visual experience. If you would like assistance with either virtual tours or traditional photography, we're happy to help!

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