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  • Writer's pictureDaniel Bigley

Capturing Character, Here's How and Why It Works!

Putting a spotlight on architectural features, cozy spaces, and home details strikes emotions in your buyers, and there's only one way to do it.... lifestyle + detail images!

This is a package that Daniel James Photography has offered for many years but has long been overlooked. Truthfully, I feel like the reason why this happens is because people simply don't know what they're missing (or not missing!). Our detail and lifestyle image packages include tightly composed images with dramatic lighting to showcase specific features and the mood of a space. What does this do? It draws EMOTION FROM YOUR BUYERS!

The main function of real-estate images is to showcase the property, the flow, layout, and to let buyers simply see what they're getting - in its best light of course. But what lifestyle images do is capture their emotions - their hearts - and not just their brains. Eliciting positive emotions from imagery can have a long-lasting effect, all the way to the closing table!

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What detail + lifestyle images can do for your potential buyers and listing:

  • Aspiration and Lifestyle - buyers aren't just looking for a house, they are seeking a home that aligns with their aspirations and the life they want to lead.

  • Create an emotional connection - emotional images go beyond showcasing the physical features of a property; they aim to create an emotional connection with potential buyers.

  • Highlight Home Features - Lifestyle and detail images often focus on key features of a home that contribute to the overall aesthetic. This could include tightly composed images of a fireplace, appliances, faucets, or a well-landscaped backyard.

  • Tells a Story - Coupling detail and lifestyle images with your standard premium photography can really help tell the story of a home. Seeing an image of a kitchen sink with a large window looking into the yard isn't simply aluminum and glass. It elicits thoughts like "How nice would it be to be able to see my kids play in the backyard from the kitchen window?". These types of images create narratives that resonate with potential buyers.

  • Differentiating Properties - in a competitive real estate market, detail and lifestyle images can really set a property apart from others. They create a memorable impression that goes beyond the standard images of rooms and layouts.

  • Showcasing the Potential for Memories - the BIG one! Lifestyle images convey the potential for creating memories in the home. Whether it's a family gathering, a celebration, or a quiet evening, these images suggest that the property is a place where meaningful moments can unfold.

Lifestyle images have the power to engage potential buyers on a deeper level, making them more likely to connect with the property on an emotional and personal basis. this connection can be a decisive factor in the decision-making process, as buyers seek homes that not only meet their practical needs but also resonate with their emotions and desires. So be sure to check off 'Detail/Lifestyle Images' the next time you're on the DJP Order Form!

If you've found any of this information engaging, educational, or helpful, please don't forget to share.

Thank you!

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